Privacy Policy

• Address: 6895 E Camelback Road Scottsdale AZ, 85251
• Phone Number: 847.835.8400
• Email Address: [email protected]

• Company Name: Optima Sonoran Village® referred to in this document as “Company”
• Identity of the Controller: Optima Sonoran Village, LLC
• Address: 6895 E Camelback Road Scottsdale AZ, 85251
• Email Address: [email protected] referred to in this document as “Email Address”

• Identifiers, such as your name, postal address, telephone number, date of birth, IP address, unique online identifier, or similar identifier.
• Protected classifications, such as age and gender.
• Payment information, such as your financial account information, credit card number, debit card number, or other payment card information.
• Commercial Information, such as records of products or services purchased or obtained, membership records, and records of gifts.
• Professional information, such as the name of your employer and business title.
• Internet or other electronic network activity, such as your browser type and operating system; web pages you view, links you click, search history on the site, and other information regarding your interaction with an internet website, email, newsletter, or advertisement; the length of time you visit our site; and the referring URL, or the webpage that led you to our site.
• Geolocation data, as defined under applicable law.
• Inferences, such as inferences drawn to create a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
• Sensitive personal information, as defined under applicable law, such as your precise geolocation data and financial account information.
  • Information We Collect Directly From You. We collect personal information directly from you when you use our Service. If you sign up to receive information or services from us or if you register for an account on our site, we may collect your contact information (e.g., name, home address, telephone number, or email address) and account login credentials. If you contact us, we may collect your contact information, as well as the contents of a message or attachments that you may send to us, and other information that you choose to provide.
  • Information We Collect From Other Sources. We may collect personal information from our parent, affiliate, and other related entities, as well as from third parties that perform functions on our behalf, such as our advertising and analytics partners. When you sign in to our Service using a social media account, you give permission to the social media platform to share your personal information with us.
  • Information We Collect Automatically. We, and our third-party business partners, automatically collect personal information when you use our Service using cookies, pixel tags, clear GIFs, or similar technologies. This may include information such as your IP address and the types of personal information described above as “Internet or other electronic network activity.” This may also include information about your location if you give us permission to do so (“Geolocation Data”) by setting your device to allow for location tracking/data or by opting into browser prompts that ask for location tracking. You can enable or disable location services when you use our Service at any time, through your device settings. Please review our section below on Cookies for additional information regarding our use of cookies and related technologies.

• To provide our Service and fulfill your requests. We use your information to provide and maintain our Service, to process and fulfill your requests, to communicate with you about your use of our Service or changes to our Service, to respond to your inquiries, and for other customer service and business administration purposes.
• To improve our Service. We use your information to understand and analyze our user base and how you use the Service, to improve and enhance the Service, and to develop new products, services, features, and functionality.
• Identification and authentication purposes. We may use your information for identification and authentication purposes. For example, when you enter your account login ID and password to enter one of our registration or login portals, we use your login credentials to authenticate your identity.
• Personalization. We use your information to tailor the content and information that we may send or display to you, offer location customization, personalized help and instructions, and otherwise personalize your experience while using the Service. For example, if you allow us to collect geolocation data, we use this information to deliver content related to your specific location and identify business locations/listings around your location.
• Marketing and promotional purposes. We may use your information to send you news and newsletters, event updates, and to communicate with you about new features, offers, events, or products, or to otherwise contact you about information we think may be of interest to you.
• Research and reporting. We may use your information to administer surveys and questionnaires (online and offline) for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products, services, and educational information we provide. The survey responses may be utilized to determine the effectiveness of our Service, various types of communications, advertising campaigns and/or promotional activities.
• Combining information. We (and our third-party business partners on our behalf) may merge, co-mingle, or otherwise combine information, including your personal information, in furtherance of the purposes described above.
• To comply with legal obligations. We may use your information to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits. To protect us and others. We may use your informatio n where we believe it necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person, or to otherwise enforce this Policy, our Terms and Conditions, and the integrity of the Service.
• Deidentified data. We may also deidentify or anonymize your data in such a way that you may not reasonably be re-identified by us or another party, and we may use this deidentified data for any purpose permitted under applicable law. To the extent we deidentify any data originally based on personal information, we will maintain and use such data in deidentified form and will not attempt to reidentify the data. If we want to use your information for any other purpose, we will ask for your consent and use your information only when we receive your consent and then only for the purpose(s) for which consent will be granted, unless we are required by law to do otherwise. We will retain your personal information with us for an unspecified amount of time after user accounts remain idle or for as long as necessary to fulfill the purposes for which it was collected, as detailed in this Privacy Policy.

Your personal information will be held for only so long as it is necessary for the purpose for which it was originally collected, and in accordance with applicable local law. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy. When assessing retention periods, we first examine whether it is necessary to retain the personal information collected and, if retention is required, work to retain the personal information for the shortest possible period permissible under applicable law.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which we process the personal information, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

• Related Entities. We may disclose the personal information we collect about you to our parent, affiliate, and related entities.
• Service Providers. We may disclose the personal information we collect about you to service providers, contractors, and agents who perform functions and business operations on our behalf, for the purposes set out above.
• Third Parties. We may disclose the personal information we collect about you to third-party business partners, such as entities that provide us with advertising and analytics services, as well as business partners with whom we may jointly offer products, services, or educational information or whose products or services we believe may be of interest to you.

• Business Transfers. If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may disclose certain of your information to lenders, auditors, and third-party advisors, including attorneys and consultants.
• In Response to Legal Process. We may disclose your personal information to comply with the law, a judicial proceeding, a court order, or other legal process, such as in response to a court order or a subpoena.
• To Protect Us and Others. We may disclose your personal information where we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions, or this Policy, or as evidence in litigation in which we are involved.
• Aggregate and Deidentified Information. We may disclose aggregate, anonymized, or deidentified information about you for any purpose permitted under applicable law.
• Consent. We may disclose your personal information with your consent.

When you visit the Site, the Company and third parties may store certain information on your browser, app, or device in the form of a “cookie” or similar file. The Site uses cookies and other technologies to (i) track advertising, (ii) collect traffic data from the Site, and (iii) improve the user experience when using the Site.

The user should be aware that, in order to browse the Site, it is not necessary for him or her to allow the installation of cookies sent by the Site. This may only be required in relation to certain services. Most browsers allow you to manage how cookies are set and used as you’re browsing, and to clear cookies and browsing data. Also, your browser may have settings letting you manage cookies on a site-by-site basis. Most mobile devices and applications allow you to manage how similar technologies, such as unique identifiers used to identify an app or device, are set and used. For example, the Advertising ID on Android devices or Apple’s Advertising Identifier can be managed in your device’s settings, while app-specific identifiers may typically be managed in the app’s settings.

• Cookies. Cookies are small text files containing a string of alphanumeric characters. We may use both session and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Site. Please review your browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential. To learn more about cookies, visit http://www.allaboutcookies.org.
  
• Clear GIFs, pixel tags, and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and app pages. We may use clear GIFs (a.k.a. web beacons, web bugs, or pixel tags) to among other things, track the activities of site visitors, help us manage content, and compile statistics about Service usage. A clear GIF can collect information such as: the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the browser type and language; the device type; geographic location; and, the identification number of any cookie on the computer previously placed by that server. We and our third-party business partners may also use clear GIFs in HTML emails to our customers to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
  
• Analytics. We may use Google Analytics and other analytics tools to collect information regarding visitor behavior and visitor demographics on our Site. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.
  
• Interest-based advertising. We may set tracking tools (e.g., cookies, clear GIFs) provided by third-party advertising partners on our site to collect information regarding your activities on our site (e.g., your IP address, page(s) visited, time of day) for advertising purposes. We may also share such information with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-Site related websites. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you do not want interest-based advertising, you may be able to opt-out by visiting US-based https://thenai.org/opt-out/ and www.aboutads.info/choices/.

• Right to request access and a copy of your personal information and information relating to how it is processed;
• Right to request deletion of your personal information;
• Right to request the correction or update of the personal information we hold about you;
• Right to opt-out of “sales” of your personal information and “sharing” of your personal information for cross-context behavioral advertising purposes (as these terms are defined under applicable law)
• Right to opt-out of targeted advertising;
• Right to limit our use of your sensitive personal information;
• Right to not be unlawfully discriminated against for exercising your rights.

These rights may be limited or denied in some circumstances. For example, we may retain your personal information where required or permitted under applicable law. You may also opt-out of our “sale” or “sharing” of your personal information through privacy preference signals recognized under applicable local law, such as the Global Privacy Control (GPC), but please note that this signal will be linked to your browser only. For more information on the GPC and how to use a browser or browser extension incorporating the GPC signal, see https://globalprivacycontrol.org/.

You may designate an authorized agent to exercise your rights under applicable laws on your behalf. Pursuant to applicable laws:

• You must provide the authorized agent written permission to exercise your rights under applicable laws on your behalf.
• We may deny a request from an authorized agent on your behalf if the authorized agent does not submit proof that he, she, or it has been authorized by you to act on your behalf if we request such proof, as permitted by applicable laws.
• Even if you use an authorized agent to exercise your rights under applicable laws on your behalf, pursuant to applicable laws we may still require that you verify your own identity directly to us.

We do not offer financial incentives to collect personal information, and we will not discriminate against you if you exercise any of the rights provided by applicable laws set forth in this Privacy Policy. Please note that a legitimate denial of a request for information, deletion, or to opt-out is not discriminatory, nor is charging a fee for excessive or repetitive consumer requests as permitted by applicable laws.

You have certain data protection rights in certain circumstances. Please contact us if you would like to exercise any of these rights.

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

The deletion of some data shall not be carried out where it may cause damage to the legitimate rights or interests of third parties, or where there is a legal obligation to retain the data.

The data owner user may at any time exercise the rights of access, rectification, cancellation, opposition, limitation of processing, portability, confidentiality and deletion of his/her personal data. The exercise of these rights may be carried out by the user him/herself by means of an email addressed to our Email Address, or by any of the methods provided for in the applicable regulations referred to above. The Company may request the data necessary to validate the identification of the data owner.