Memorial Day Weekend at Arizona Boardwalk
ForOptima®residents in Scottsdale, Memorial Day weekend offers the perfect opportunity to unwind, explore, and enjoy …
Swinging into Spring: Scottsdale Jazz Festival 2025
Spring in Scottsdale is a season of warmth, vibrant community, and cultural richness. For residents at Optima® commun…
Marveling at Spring Desert Blooms in Scottsdale
Spring in Scottsdale is a season of vibrant contrasts. Under a brilliant sun and amid the rugged terrain, the Sonoran…
Hidden Gems: Discover Joan Waters at Cattle Track Arts & Preservation
Scottsdale is no stranger to art and culture—from renowned galleries in Old Town to the cutting-edge showcases along …
Saddle Up for the 2025 Cochise Cowboy Poetry & Music Festival
Arizona’s rich Western heritage comes alive again this year at the Cochise Cowboy Poetry & Music Festival, held in hi…
Teeing Off 2025 with the WM Phoenix Open: A Scottsdale Spectacle
Every winter, golf’s biggest party unfolds right in the heart of Scottsdale. The WM Phoenix Open, affectionately know…
Hiking the Trails Near Scottsdale in Winter
AtOptima®, we believe in embracing the unique beauty of our surroundings, especially here in Scottsdale, wherethe Son…
Celebrate the Holidays by Exploring Scottsdale’s Vibrant Contemporary Art Galleries
The holiday season is a time to gather with loved ones, embrace new experiences, and make lasting memories. For resid…
Ballet Arizona’s The Nutcracker: A Timeless Holiday Tradition
At Optima®’s Scottsdale communities, we pride ourselves on fostering connections to cultural excellence, and few trad…
Celebrate the Joy of Music at Arizona Musicfest’s 2024-25 Season
Optima® residents in Scottsdale are in for a treat with the Arizona Musicfest 2024-25 season lineup. As one of Arizon…
Canal Convergence 2024: Scottsdale’s Premier Art Event Returns to the Waterfront
It’s that time of year again! Scottsdale’s beloved art event, Canal Convergence, is back for 2024, transforming the S…
Preserve and Protect: The “AppreciateAZ” Program
At Optima®, sustainability and environmental stewardship have always been at the heart of our values. We are deeply c…
Enjoy Local Flavor at the Scottsdale Farmers Market
At Optima®, we are committed to creating a vibrant living experience for our residents that embraces sustainability, …
Exploring the Wonders of Nature
AtOptima®, we are deeply committed to creating and sustaining vibrant communities that celebrate the natural beauty o…
The Joys of Hiking the Papago Park Trails
For Optima® residents, the focus on a healthy, active lifestyle is a core component of community living, supporting o…